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Benelli USA Taps Media Direct Creative Group as Agency of Record for Public Relations

Media Contact: Kim Cahalan, [email protected], Office: (309) 944-5341 | January 19, 2022

January 2022, Accokeek, MD – Benelli USA announced today they retained Media Direct Creative Group of Erie, Pennsylvania, to be its Agency of Record for Public Relations. This agreement to manage public relations and media support covers Benelli USA initiatives and those of Benelli USA’s family of brands, including Benelli, Franchi, Stoeger, Uberti USA, and Chapuis.


“We conducted an extensive search for a public and media relations firm that understands the values, heritage, and unique market positions of Benelli USA and its brands,” said Benelli USA Vice President of Brand Marketing, Tim Joseph. “We are excited to select Media Direct Creative Group for their proven operation model, deep talent bench, and institutional knowledge within the shooting and outdoor industries to communicate our brand and messaging initiatives.”


Established in 1993, Media Direct Creative Group specializes in shortening the communication distance between top brand manufacturers, enthusiast media channels, and the end consumer through engaging content, cross-platform marketing, and a focus on relationship-building.


“Everyone at Media Direct Creative Group is thrilled to be working with Benelli USA and its family of brands,” said company president Mark Sidelinger. “It is always a pleasure when we can help promote industry leaders with sterling reputations for quality, innovation, reliable performance, and for building loyal consumer bases. Benelli most certainly hits those industry high-water marks.”


Benelli and its fellow brands cover the sporting and defensive arms categories with a robust portfolio of products that combine technological innovations, purpose-driven engineering, precision manufacturing, and a craftsmanship heritage to deliver firearms that continue to set new industry benchmarks for performance and dependability no matter the challenge. From the icy waters of the Aleutians to the chiseled trails of the Rockies, Benelli USA brands have earned their reputation for rugged dependability from the those who matter most—the discerning consumers.


Shooting and outdoor media representatives may contact Kim Cahalan regarding Benelli, Franchi, Stoeger, Uberti USA, and Chapuis product information and editorial assets. For more information on Benelli USA premium firearms, visit


About Benelli USA

Benelli USA, headquartered in Accokeek, Maryland, offers the largest selection of semi-automatic shotguns in the world, as well as a variety of rifles, pistols, and shotguns through the Benelli, Franchi, Stoeger, Uberti USA, and Chapuis brands. While covering a broad range of products across several companies, each Benelli USA brand leads its category with authority, delivering quality, reliable performance, and passion to their core consumers.  Because of this commitment to precision manufacturing and innovation, Benelli USA’s family of brands are recognized as the world’s leading manufacturers of premium firearms for competitive shooters, hunters, and defense professionals.


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