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Benelli Disrupts the Rifle Market with KAOS!

Media Contact: Kim Cahalan, [email protected] | June 12, 2023


June 2023, Accokeek, MD – Hitting up the local gun shop is always a highlight of the day. Benelli says it is time to crank that experience up a notch. Stir the pot enough at your local Benelli dealer, and you might win a trip to an Outdoor Solutions Long-Range School!


Let the KAOS begin!


Benelli Introduces the LUPO KAOS


The new LUPO KAOS is a limited-edition series of premium, high-performance hunting rifles. Each gun comes in one of several custom color combinations that are artfully hand-distressed to give you a unique addition to your collection. No two rifles are alike…but the LUPO KAOS is more than just custom aesthetics.


This precision bolt-action rifle includes dozens of elevated features such as a Crio-treated, free-floating barrel for sub-MOA accuracy, an adjustable stock with Benelli's patented Progressive Comfort System for proper shooting mechanics, and it’s chambered in 6.5 Creedmoor — a cartridge that is equally adept for all-purpose hunting or long-distance shooting. The LUPO KAOS is the total package.


Visit Your Local Benelli Dealer


Getting in on the KAOS is easy, and everyone is welcome to join for a chance to win a trip to an Outdoor Solutions Long-Range School. Skilled instructors will teach you the finer points and skills of extended-distance target shooting and the nuances of real-world big-game hunting.


Head into any participating Benelli dealer, pick up a LUPO, and snap a photo of you holding this breakout high-performance rifle. Simply upload the image to your social media accounts with the hashtags #BenelliKAOS and #LupoKAOS, and you will be entered into a drawing for the free trip to the Outdoor Solutions school (drawing to be held August 1, 2023).


Up the Ante


If you take the next step and purchase a LUPO KAOS, you can register the gun to and be one of ten lucky winners of a Steiner Predator 8 scope (a $2,000 value) that precisely matches your unique firearm. Of those ten lucky recipients, one will be chosen to win a trip to an Outdoor Solutions school in 2024 to dial in their kit out to 1,000 yards (drawing to be held August 1, 2023). It could be you.


Do It Now!


Like the rifles, the LUPO KAOS program is a limited-time offer. Visit your Benelli dealer, make your KAOS posts, or buy your LUPO KAOS from June 15 through August 1, 2023, to be eligible to win. For more information on Benelli's new LUPO KAOS bolt-action rifle and how you can be part of the KAOS, visit





About Benelli

Benelli, headquartered in Accokeek, Maryland, offers the largest selection of semi-automatic shotguns in the world, as well as the exceptional Benelli Lupo bolt-action rifle. Since the company’s inception, Benelli has led the world in innovative firearm technology, including the ground-breaking Benelli Inertia Driven system, effective Comfort Tech recoil-reduction systems, and the BE.S.T. anti-corrosion coatings. Because of this commitment to innovation, they are recognized as the world’s leading manufacturer of premium firearms for competitive shooters, hunters, and defense professionals.


Benelli USA | 17603 Indian Head Highway | Accokeek, MD 20607 |


Media Contact: Kim Cahalan, [email protected]

                             Office: (309) 944-5341

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