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American Advertising Federation Awards Benelli Lupo Commercial Silver in Film, Video and Sound Category

Daren Cole Blue Heron Communications (405) 364-3433 [email protected] | June 3, 2021


ACCOKEEK, Md. (May 27, 2021) – Benelli recently received the distinction of silver by the American Advertising Federation (AAF) for their commercial for the Lupo bolt-action rifle.. With more than 35,000 entries annually, Benelli was honored to to be one of the five silver award receipients in film, video and sound during the AAF’s Orlando ceremony.


The Benelli Lupo rifle was designed to the human form with superior ergonomics with multiple adjustment options for a customized fit and reduced recoil for complete control and superior accuracy. Conceptualized, directed and produced by Benelli Creative Director for Video Jared Rehm, the commercial depicts a hunter assuming a standing shooting position while an exploded view of the parts of the Lupo come together in his hands. The commercial aesthetic embodies Benelli’s design and engineering, which places a high degree of attention to a natural fit between rifle and shooter.


“Jared is intimately familiar with the Benelli Lupo and has done a great job communicating the superior ergonomics of the rifle in our commercial,’ said Timothy Joseph, Benelli USA VP of Marketing. “He succinctly captures the essence of the Benelli brand and we congratulate him on his success and this prestigious award.”


The AAF seeks to recognize and reward the creativity and excellence of advertising. It is the largest and most representative award competition in the advertising industry. The Benelli commercial was submitted by the animation partner, Digital Brew. The award signifies the Benelli team’s mission to push the boundaries of innovation.


To view the award-winning commercial from Benelli, please visit


For the latest Benelli news and product information visit


About Benelli 

Benelli is a world leader in manufacturing quality semiautomatic, pump-action and over under shotguns as well as rifles that are known for their industry leading innovation, ultra-reliability and high-performance standards. For the latest news and product information visit


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