»Home  »Community  »Team Benelli  »Bill Jordan

Team Benelli Member Bio

Bill Jordan

Every Team Benelli member is known for his skill, knowledge and love of the outdoors. We are extremely proud that these sportsmen choose to shoot Benelli firearms.

Meet Bill Jordan

Most people know Bill Jordan as the originator of the Realtree and Advantage Camouflage brands, and the host of both the Monster Bucks video series and the Realtree Outdoors television show now seen on ESPN2. This is what you see in the media and on the screen: the professional Bill. But when you get behind the scenes, there is much more to Bill Jordan. Bill grew up as the youngest of four children (brother, Butch, sisters Katherine and Val) to a middle-class family in a rural home on the outskirts of Columbus, Georgia. Bill’s father, Leon, owned a marine dealership that prospered when the Corp of Engineers built Lake Oliver on the Chattahoochee River, which separates Columbus from Phenix City, Alabama. Bill started his own business, Spartan Archery Products, in 1983. He continued to fish the local bass circuit to make money to help pay his employees. He stopped competing in these events after starting Realtree in 1986 when he decided to try his hand at designing a camouflage pattern. For hours, Bill sat in his parents’ front yard sketching and coloring an exact replica of the bark of a giant oak tree. Realtree grew quickly through the 1990’s to become a household name in the hunting industry. Bill has never stopped innovating. His company stays on top of the latest developments in fabric design and printing so that it can advise customers (licensees who pay a royalty to use the patterns) on the best ways to maintain quality and performance. Despite the use of sophisticated computers, digital cameras and photo-realistic printing, Bill continues to oversee the entire process of creating and launching each new camouflage pattern. Bill Jordan is also a pioneer in hunting television and video. In the late 1980’s he began to realize the value of these mediums to reinforce his brand and sell his camouflage patterns. In July of 1991, Bill hired David Blanton, from La Grange, Georgia to launch the wildly popular Monster Bucks video line and Realtree Outdoors television show. Bill Jordan is a true all-American success story.

«Back to Team Benelli