Among a multitude of outdoor shows airing on several channels, Benelli On Assignment (BOA) is one that has always stood out as a quality show. For me, BOA has provided an incredible experience, for which I’m proud to be a part of, both on and off camera. It’s hard to believe that this year we’re celebrating our fifth season on air.
I’m pleased to tell you that BOA’s 2011 “sizzle reel” has won a Telly Award. A “sizzle reel” is a short promo video, which presents quick action-packed clips from the new 2011 shows that are airing during the 3rd and 4th quarters. You can see the latest “sizzle reel” on YouTube at this link: http://www.youtube.com/watch?v=t5SKNPIw-NM
This year nearly 11,000 entries came in from all 50 states and numerous countries. Some of the winners included, Turner Studios, The Goodyear Tire & Rubber Co., FOX SPORTS NET, Nickelodeon, Bass Pros Shops Film & Video Productions, Lockheed Martin, Walt Disney Parks & Resorts, Outdoor Channel and Time. So you see, BOA is in good company.
For those not familiar with Benelli On Assignment, the show teams myself with editors, writers and photographers from national publications to field test Benelli USA products at top hunting spots around the world. BOA is an original program from Benelli TV, airing on Outdoor Channel, which has featured shows from Argentina’s spectacular dove-filled skies, to North America’s deer woods and waterfowl-packed marshes and wetlands, all the way to the African plains.
BOA’s aim has always been to provide compelling story lines that are interesting and entertaining to watch. Our main objective is show quality footage of exciting locations and to focus attention on our fine products and those of our partner sponsors through the experience of the guests and myself. We also want to introduce viewers to the world of wonderful outdoor opportunities open to them and how our products will enhance their experience in some very fascinating places.
As fall approaches we’re about to begin a new season of filming. We’re kicking it off with a bird-shooting safari in Kenya to introduce some new shotgun models. This trip includes four top-notch shotgun writers and will reunite me with some very good Kenya friends. I will also give me a chance to visit some of the same country I hunted as a teenager back in the 1960s and 70s. As you can imagine, I’m really looking forward to this trip down memory lane.
We’ve got some other great hunts and locations coming up that I will talk about in later blogs. In the meantime, if anyone has any good ideas or suggestions for upcoming shows, I’m always interested to hear them.
Safe hunting always.